Top Trends in Apparel Printing: Promotional Gear and Athletic Wear

When it comes to printing on apparel, trends are always changing. Some stand the test of time (think back to ’90s styles that are currently enjoying a comeback), and others fade away as quickly as they appeared. Whether you’re an apparel printer or a business looking to boost brand awareness, staying on top of current and upcoming trends can help you make the right choices for your marketing campaigns.

While some printing trends might come and go, others offer opportunities for businesses to innovate and stand out from the competition. For example, digital integration continues to reshape the landscape of screen printing and embroidery, with new technologies like direct-to-film (DTF) and sublimation offering printers unprecedented flexibility. This allows brands to create intricate, eye-catching designs that appeal to a more diverse customer base.

Similarly, personalized apparel and other promotional products are an effective way for companies to promote themselves, building loyalty and helping to generate leads. With COVID-related comfort styles and retail and runway-inspired garments influencing trends, it’s important for companies to embrace their individuality and stand out from the crowd.

Custom apparel empowers individuals to express their creativity, beliefs, and interests through fashion. Using a variety of design options, including colors, slogans, and logos, they can customize t-shirts, hoodies, tank tops, sweatpants, joggers, and outerwear to make a bold fashion statement. This is especially true for Gen Z shoppers who are increasingly drawn to genderless fashion.

Another important trend to keep an eye on is sustainability. With the climate crisis on everyone’s minds, eco-friendly apparel and manufacturing are gaining in popularity. Additionally, incorporating sustainable niches into your marketing campaigns is an effective way to differentiate yourself from competitors.

Lastly, animal portraits are an interesting and unique apparel print trend that appeals to a wide range of customers. This includes animal lovers, animal rights activists, famous pet celebrities, and NGOs. Additionally, textured and pencil-like drawings offer a more authentic, hand-sketched look that appeals to younger generations.

When it comes to marketing, keeping up with the latest trends can help you get ahead of your competition and increase your profits. By utilizing these strategies, you can take your apparel and promotional product printing to the next level, creating an immersive experience that connects with consumers and builds brand loyalty. If you are looking for an apparel printing service provider for your project make sure you choose the best print shop Denver, CO to make sure the outcome will be pleasing for you and your target audience.